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D & M Telemarketing Ltd, widely known as Telemarketing, was established in 1994. It is considered the market leader in teleshopping and direct marketing with unique and exclusive products through television and catalogues. The company is considered a pioneer in the Cypriot market and has introduced new ethics, which was a considerable factor in the acceptance of the company by the consumers. It has managed to raise the image of direct marketers, which in the early 90's, was at a very low point.
On the 2nd August 2000, D & M Telemarketing was turned into a public company and from the 3rd July 2001, its shares were introduced to the Cyprus Stock Exchange. This has helped the company to expand and face the new challenges that arise by the introduction of Cyprus in the European Union and the globalisation of the markets.
In March 2001, 52% of the company was acquired by LTV, a pay-TV channel in Cyprus, with 50,000 subscribers, 30% penetration of the total market households.
In March 2001, 52% of the company was acquired by LTV, a pay-TV channel in Cyprus, with 50,000 subscribers, 30% penetration of the total market households.
Telemarketing is currently broadcasting through 4 national TV channels, commercial spots, short form and long form commercials (infomercials), with daily airtime of around 4 hours. The retail stores include: 6 franchised stores, 1 discount store and has recently begun a successful promotional system, “In-Store Video” for promoting selective products in various hypermarkets and DIY stores. The company is currently employing a staff of 19 people and has its own broadcasting video editing suite.
The company has its own fulfilment operation through individual distribution channels in each major city, with delivery service to the customer’s home. It also has a customer database of 30,000 customers.
Apart from teleshopping, the company's operations include e-commerce, the promotion of collectible series, sales through catalogues, inserts in magazines, mailing lists and direct mail.
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